unwording

Un-word of the year (German: Unwort des Jahres, pronounced [ˈʊnˌvɔʁt dɛs ˈjaːʁəs] ) is an annual selection of one new or recently popularized term that allegedly violates human rights or infringes upon democratic principles, made by a panel of German linguists. The term may be one that discriminates against societal groups or may be euphemistic, disguising or misleading. The term is chosen from suggestions sent in by the public. The choice of the word does not depend on how many times it was suggested, but reflects the judgement of the panel. The core of the panel consists of four linguists and one journalist. The un-word of the previous year is announced every January.
The linguistic action was started in 1994 by the linguist Horst Dieter Schlosser. The yearly publication of the "un-words of the year" is today widely reported in German media and very popular among Germans. In 2007, the president of the German PEN association, Johano Strasser, criticized the selections as being "themselves a symptom of the language neglect that it pretends to be able to heal" and having the quality of Deutschland sucht den Superstar (a popular German talent show).

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